Saying goodbye

You know when the phone rings at 5:20am it’s not going to be good news, last Monday morning the 5:20am phone call brought the news that Ed’s (my fiancé) Dad, Tony, had passed away very suddenly from a heart attack.

Tony was one of my biggest fans, he loved what Ed and I had created with The Wandering Kitchen, he loved our son Frankie and he leaves a huge gap in our lives. I had already made the decision that my priorities for the future lie with my family and The Wandering Kitchen, but this has given me concrete proof.

So I have decided to cancel The Fe-line Frock Swap on 30th May and this is the final goodbye from me and the cat. Fe-line has been a wonderful part of my life, I have learnt so much and met wonderful people. I want to thank all of you for being a part of it and I hope it has helped you in some way, even if it is was just finding that amazing dress.

You know I am a big fan of music so I will leave you with the wise words of Wilson Phillips.

Big love Fe-liners,

Jo xxx

All good things must end


This is a slightly difficult post to write, but I have decided that after The Fe-line Frock Swap on 30th May Fe-line will close its doors for the final time.

This has been an incredibly hard decision for me to make as over the last 3 and half years I have put a lot of myself into building the Fe-line brand, but sometimes you have to let something go, to be able to move on with the next part of your life.

Fe-line started life in 2012 as The Oxford Women’s Hub, at the time I was living in Oxford and looking for like minded women to share ideas with. And I found them, a lot of them and we shared our stories and inspired and helped each other.

It was this sharing and this community of women that changed my whole life, the way I looked at the world and most importantly the way that I looked at myself. I never believed in myself before Fe-line, I doubted my abilities all the time, but suddenly I was doing, I was achieving my goals.

I can say honestly and wholeheartedly that without Fe-line I would have never have been able to start The Wandering Kitchen, I would never have found a positive and strong relationship and I wouldn’t have my amazing son.

But I have been struggling with where I want to take Fe-line in the future and without a large amount of funding there isn’t really room for it to grow any further. And I actually think it has done what it was intended to do and that was put me back onto my path. I have become a stronger person.

Before now I haven’t been ready to let go, I wanted Fe-line to help others the way that it helped me, but I have been drifting further and further away from Oxford and from the community I created. This is where I am today, my priorities lie with my family and my business, The Wandering Kitchen and so with a very heavy heart I have finally made the decision that this is the end.

I want to thank everyone that has been involved with Fe-line, my team, especially Debs who has been there from the very first idea sparks of Fe-line and stuck with me until the very end, the Fe-line bloggers, everyone who has attended an event. I hope that it has helped you as much as it has helped me.

There are a couple of silver linings to this news:

1. It didn’t seem right to end without one more P-A-R-T-Y. Our last Frock Swap will be on Saturday 30th May at The Old Museum on St Aldate’s, there will be swishing, awesome stalls, a pop up café from The Wandering Kitchen (that will be selling celebratory Fe-line Cream Teas with celebratory Fe-line fizz), oh and as always there will be plenty of fun and frolics. Please come down and say a fond farewell to me and the cat.

2. Debs is going to be continuing the Book Club over on her new site Writer Hiker and we will be posting before the 30th May about how you keep up to date with the Book Club. But you need to check out her site, it’s pretty awesome and she made it all herself.

3. You can still follow my antics over on Twitter and Instagram.

Big Love as always,




Image credit: Vivacious Mel Photography